A Brighter Smile for Spring with Colgate® Optic White® Express White Toothpaste

This shop has been compensated by Collective Bias, Inc. and its advertiser, Colgate-Palmolive. All opinions are mine alone. #OpticSmiles #CollectiveBias.


All of us want a brighter and whiter smile but we don’t all have the time or budget to achieve it. So when I heard about the new Colgate® Optic White® Express White Toothpaste that whitens teeth in three days just by brushing, I new I had to try it*.

I planned a date night with the hubby and told him we had to stop at Walmart so I could pick some up. As soon as I got it home, I used it.

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I truly saw results in the three days*. I recently had braces as an adult and ever since having them removed, I have been trying to get my teeth whiter.

The secret of Colgate® Optic White® Express White Toothpaste is that it has two times more of the professionally recommended whitening ingredient (vs. Optic White® Sparkling Mint TP). This is now my go-to toothpaste and I love that it comes in several sizes (three sizes available: 3 oz and 4.5 oz are now available, and the 1.45 oz travel size will hit select stores on March 14) which are perfect for at home and travel.

A plus to having whiter teeth is now you can rock all of the fun lip trends this spring. I am loving the nudes and pinks. I feel like they complement every skin tone.

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If you are interested in trying it out, you should check out the roaming demo that will be in 550 stores on Feb. 28 to promote the new product. Ambassadors will be roaming aisle giving out $1 off coupons good on Colgate® Optic White® Express White Toothpaste. Here is a list of stores the roaming demo will be at.

What are you using to help make your smile whiter and brighter?

*For best results, use as directed for 4 weeks


  1. Samantha K says:

    I am ready for warmer weather and spring, but I need to work my skin and a brighter smile! You look great! #client

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